Privacy Policy

Last Updated: June 2026

Ayu Tools (https://ayutools.com) values your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

By accessing or using our website, you explicitly consent to the practices described in this Privacy Policy. If you do not agree with these terms, please do not use our platform.

1. Information We Collect

To provide a seamless shopping experience, we collect two categories of information:

A. Personal Identifiable Information (PII)

We collect information that you voluntarily provide when placing an order, creating an account, or contacting us:

Full Name
Contact Information (Email Address, Mobile/Phone Number)
Billing and Shipping Addresses
Order History and Transaction Details

B. Technical and Usage Data

We automatically collect diagnostic data when you interact with our website to optimize performance:

Internet Protocol (IP) Address
Browser Type and Version
Device Operating System and Identifier
Pages viewed, timestamps, and bounce rates

C. Sensitive Payment Data Protection

All payment transactions are securely processed through authorized, PCI-DSS compliant third-party payment gateways (including PhonePe). Ayu Tools does not collect, view, or store your Credit/Debit Card numbers, CVV, UPI PINs, Net Banking passwords, or any other sensitive financial credentials on our local servers.

2. How We Use Your Information

We process your data strictly under valid legal frameworks for the following business purposes:

Fulfilling and delivering your product purchases.
Processing secure payments, handling cancellations, and executing refunds.
Sending critical transaction updates (Order confirmation, invoice, tracking links via SMS/WhatsApp/Email).
Preventing, detecting, and mitigating fraudulent transactions or cyber security threats.
Complying with statutory tax mandates, accounting laws, and regulatory directives under Indian law.

3. Data Storage and Platform Architecture (WooCommerce)

Our platform is built on WooCommerce. Your order information is securely stored within our server-side databases protected by industry-standard encryption protocols. This localized data retention is essential for processing orders, generating commercial invoices, and validating future return or warranty claims.

4. Third-Party Data Sharing Disclosure

We do not sell, trade, or rent your personal information to third-party marketing companies. We only disclose minimal required data sets to trusted service partners essential for executing your transaction:

Payment Gateways (e.g., PhonePe): To verify, process, and authorize digital financial transactions safely.
Logistics & Courier Partners: Sharing Customer Name, Delivery Address, and Contact Number purely to fulfill physical shipment deliveries.
Regulatory Authorities: When compelled by law enforcement or court orders under applicable legal regulations.

5. Cookie Policy

Our website utilizes standard HTTP cookies to enhance user workflows:

Core Cookies: To maintain your active shopping cart state and login sessions.
Analytical Cookies: To monitor aggregated user navigation trends via secure analytics tools.

You can configure your browser to reject cookies, though doing so may disable core checkout systems and impact site navigation.

6. Data Security Measures

We implement comprehensive administrative, technical, and physical security controls to safeguard your data against unauthorized access, disclosure, or altering:

Full site-wide data encryption via Secure Sockets Layer (SSL/TLS) certificates.
Server-level access restrictions and firewalls.

While we deploy industry-recognized defense protocols, no digital transmission over the internet or storage ecosystem can be guaranteed 100% secure.

7. Your Legal Data Rights

Under applicable Indian data regulations, you hold the following explicit rights regarding your personal records:

Right to Access/Rectify: You can update or correct your profile information via your account panel or by contacting us.
Right to Erasure: You can request the absolute deletion of your personal accounts, provided the data is no longer tied to ongoing shipping fulfillments, active legal disputes, or mandatory financial tax auditing records.

8. Children’s Privacy

Our platform is intended strictly for users who are legally competent to contract under the Indian Contract Act, 1872 (typically 18 years or older). We do not knowingly collect information from minors.

9. Updates to This Policy

We reserve the right to modify this privacy policy at any given time. Any updates will become effective immediately upon publishing the revised copy with an updated “Last Updated” timestamp at the top of this page.

10. Grievance Redressal Officer

In compliance with the Information Technology Act, 2000 and rules made thereunder, the name and contact details of our Grievance Desk for privacy-related concerns are detailed below: